Phaedra Boinodiris

Serious games

Phaedra Boinodiris is an entrepreneur with an MBA from UNC Chapel Hill who produces serious games–video games that help people solve complex business and social problems. She currently manages IBM’s serious games strategy for the Public Sector, including Government, Military, Healthcare, and Education. The International Game Developers Association recognized her as one of the top 100 women in the gaming industry for her work founding WomenGamers.com. Her games include INNOV8, a series of games teaching business process management, and CityOne, a city simulation targeting real-world logistical, environmental and business problems. She has spoken at numerous conferences worldwide including the DARPA Innovation Summit, GDC, E3, Digital Hollywood, European Serious Games Summit, Triangle Game Conference and SIEGECON.